Social marketing tool
Together with the Philippines Overseas Employment Administration, ICMPD (under the MIEUX initiative) deployed this social marketing tool in attempting to influence the behaviour of different segments of the population (young people, students, women, would-be migrants, etc.) in relation to a campaign on trafficking and illegal recruitment. Social marketing campaigns are designed to influence the target group’s actions and adopt a new behaviour or change a current behaviour which affects the target group in a negative way.