Help Refugees (“Refugenes” campaign)
This campaign shared stories in video format of British public figures talking about their refugee heritage (or, “refugenes”) with pride. The purpose of the campaign was to show how past refugees have become part of the fabric of British society in the present day. In addition to circulating videos of public figures, the campaign included a call to action inviting members of the general public to share stories from their own family trees about finding safety in the UK as a refugee.